See Summer Off in Style at the CHEERS Summer Fest, Sep 9-10
Its time to raise a toast to summer's end with glass of wine in hand at the CHEERS Summer Fest! Happening from Sep 9-10 at Dongyue Square, THE BOX Youth Energy Center, with the cooler weather it’s the perfect time to have an open-air party before colder temperatures creep in.
The CHEERS Summer Fest is Beijing's first-ever offline wine festival, brought to you by THE BOX Youth Energy Center x CHEERS x the Beijinger. It promises to be two days full of fun, fine wines and plenty of entertainment.
Anyone who’s been to a Beijinger festival will recognize CHEERS Wines’ smiling logo as they have attended our festivals since the early years, always bringing top-quality wines from various countries, carefully prepared cocktails and buckets of energy and fun.
The Wine Vendors
The CHEERS Summer Fest co-hosted by THE BOX Youth Energy Center x CHEERS x the Beijinger is a super casual wine experience where friends can enjoy great wines and get tipsy together. However, that doesn’t mean the wines are any less impressive than a formal wine-tasting event!
At the fest, there will be 14 internationally renowned wineries from over a dozen countries such as Italy, France, South Africa, Chile, Portugal, Germany and plenty more besides. There will be over 100 different wines for you to pick and choose from along with experienced staff on hand to help talk you through the different kinds and the grapes behind them.
In CHEERS Wines' own words: “Step into a world where the essence of Europe's celebrated wine festivals meets global flair at the CHEERS Summer Festival! This sun-soaked fiesta brings together the finest international suppliers and renowned winemakers from across the continents, turning our venue into a bustling global vineyard.
As you wander through the festival, be prepared to swirl, sniff, and sip a selection of beautiful wines. presented by the passionate vintners who've journeyed here to share their craft.”
Tickets
Tickets for the CHEERS Summer Fest are already on sale and you can scan the QR code below to get one now!
Standard Ticket (RMB 39): includes entry, a “tasting passport” – you can try ten wines for free – plus a special wine glass holder lanyard, allowing you to drink with ease from booth to booth. Plus those who buy their tickets in advance will get a surprise gift from CHEERS that won't be available if you buy tickets on the door.
VIP Pass (RMB 199): includes all of the above plus access to the VIP seating area, one exclusive high-quality wine tasting – a 60-minute session led by a foreign winemaker and a domestic WSET3 certified sommelier where you will try five selected red wines – and JSS vouchers.
Wine Tasting Passport
Both tickets include a “tasting passport”, so let’s take a look at how exactly it works. You can pick any ten wines from all of the wine vendors to try for free. When you taste a wine simply rank it in the mini program and once you’ve collected all ten stamps you can redeem the passport for a CHEERS branded corkscrew as a gift. Please note that the tasting pass is not transferable or exchangeable for money and is only valid for the duration of the event.
Food and Entertainment
CHEERS Summer Fest will be a European-style wine party injected with a little bit of Beijing flavor with a range of great local food vendors on site to provide the perfect food pairings to accompany the amazing wines.
There are still available spaces for food vendors at the fest, so if you’re a Western restaurant owner in Beijing and would like to join, scan the QR code below or call 13718304791.
Along with food and drink, the two day fest will be jam-packed with live entertainment all day long – think dancing, music, games and beyond to create a true fiesta atmosphere.
The Organizers
CHEERS Wines
CHEERS Wines is not only a wine importer, bringing a variety of carefully selected and cost-effective wines for wine lovers, but also an events organizer regularly putting on a variety of activities such as wine tastings, Sunday brunch, Sip and Paint and more at their stores. They are also regular attendees of various food festivals in Beijing, bringing their signature wines and delicious cocktails. CHEERS is the perfect place to relax, decompress and enjoy fine wine.
THE BOX Youth Energy Center
THE BOX Youth Energy Center is a new adventure in self-exploration with the aim of making life more interesting for Beijing residents and creating a shared space for people to enjoy. They are committed to creating a more avant-garde and diversified social scene, breathing new life and inspiration in to the local community while also paying attention to the voices of cultural communities and exploring the lifestyle of the youth of today. They look forward to working with more companies and brands in the future to inject more youthful fun into the city.
the Beijinger
The best event organizer in the international community, the Beijinger puts on a whole range of annual food festivals, with different and new themes launching every year. Beijinger events attract multinational crowds made up of all kinds of people from young professionals to families to local Chinese and even expats from other cities. With food, drinks, live music and other activities, the Beijinger’s fun-packed festivals are the must-attend events each year.
The Venue
The venue for CHEERS Summer Fest is Dongyue Temple Square, THE BOX Youth Energy Center, a new super trendy spot located close to Chaoyangmen that’s the perfect place for a fest. Only a seven minute walk from Dongdaqiao Subway Station, it’s easy and convenient to get to.
Dongyue Temple Square东岳文化广场
THE BOX Youth Energy Center, 12 Chaoyangmenwai Dajie, Chaoyang District
朝阳区朝阳门外大街12号THE BOX 朝外
If you want to stay up to date with all the info about the CHEERS Summer Fest, simply scan the QR code below to join the group chat.
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CHEERS Wine Fest will be happening from Saturday, Sep 9 to Sunday, Sep 10 at Dongyue Square, THE BOX Youth Energy Center (Unit 12, Chaowai Jie, Chaoyang District). Save the date and stay tuned for more details!
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Images: courtesy of CHEERS, the Beijingers
