FAO Schwarz
Iconic New York toy store and home of the famous "Big" piano, FAO Schwarz puts emphasis on experience as well as designing toys far bigger than anything that'll comfortably fit in your house.
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Hamleys
Known for being the world’s largest and oldest toy retailer (founded in 1760), Hamleys opened its five-floor Beijing branch in Wangfujing, at the former location of New China Children’s Store.
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Ladies' Street
Market best-known for selling pets, flowers, plants, and even larger plants. Also has some jade and jewelry stores.
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Toys "R" Us
Toys “R” Us, the world’s leading toy and baby products retailer, has opened its first stores Beijing in both CapitaMall Taiyanggong and Chaoyang Joy City. The Beijing stores will feature one of the most comprehensive collection of educational toys in the city.
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For
Imagine a Japanese retro wonderland made up entirely by Chinese designers. At För, plastic robots, panda tees, Spiderman action figures and trendy footwear cohabit in blissful harmony.
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Sanrio
Bringing Japanese "cute" culture to Beijing, one Hello Kitty at a time.
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Li Fei Li
More than just a simple toy shop, Zha Fei Zha is packed with gadgets and novelty gifts. This is the place for reasonably-priced home ware gadgets or gifts with some tomfoolery attached. You’ll find “nerd glasses,” rubber chickens, small foosball tables (RMB 280), hand held head massagers, toy ice-cream makers (RMB 65) and home jukeboxes (RMB 2,300).
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Jingcheng Baixing
Sells traditional, handcrafted toys, games and puzzles.
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Viva Plaza (Fuli Plaza)
Serving the greater Shuangjing area, this large mall is home to a variety of stores, including Jack and Jones, Select, C&A, Mango etc., as well as a host of restaurants, including McDonald's, Sanqianli Korean BBQ, Food Republic, Starbucks, DQ, Bread Talk and more. A basement passageway leads to the adjacent Century Supermarket.
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Aokiya
This veritable menagerie of stuffed animals goes beyond teddy bears and bunny rabbits, purveying a wealth of less hackneyed cuddly critters. Find the furry friend of your dreams here among the exotic selection of purple sting rays, sea turtles, and the exotic denizens of the rainforest (fancy a lemur?). Disney and Pixar characters are also represented, but it’s the creative animals that really catch the eye. Toys start at RMB 30, and a larger-than-life version of Miyazaki’s Totoro goes for RMB 1,338.
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