Chronicle: Become a Manly Man Today

This fledgling store, open since August, matches sister label D:FUSE stride-for-stride in penetrating the Chinese market. Their footwear doesn’t come cheap, but prices are beside the point at Chronicle. The brand is promoting a way of life – with just one pair of shoes, the Everyman can become the manly man.

Amble your way past the motorcycle on display (for the cultured badass), the mock chrome shoe-stand fixtures (for the sleek and sophisticated), and towards the brown-paneled wall (for the educated cigar smoker). Pick up the store’s DIY newsletter extolling the “fine art of Danish fashion,” which offers advice on which shoes to shine – and how. The leather shoes themselves come in sizes 38 to 44.5 and feature design details whose emphasis on comfort and durability will appeal to your inner Scandinavian sophisticate.

Must buy: Italy leather shoe with asymmetrical lacing (RMB 2,999)
Also try: Deal, D:FUSE

Chronicle.
Daily 10am-10pm. SM2-09, 2/F, Block 1, Solana, Chaoyang District (5905 6207) www.chronicleshoes.com 朝阳区朝阳公园路6号院蓝色港湾国际商区一栋2层SM2-09号

Photo: Chronicle