Till Death Do Us Part: Bihe Bridal Gowns and Weddings

Unless you’ve already tied the knot, you’re likely unaware how starved for options Beijing is for wedding apparel. Overseas returnee Violet Li (and wife of Ed Hung, founder of NLGX Design Store) hopes her first Beijing shop can finally fill the gap between fashion and bridal wear.

Her designs, which stick mostly to the RMB 2,000-4,000 range, have already been on sale in the US and Japan for the past couple years, earning praise for their refreshingly modern and simple lines as opposed to the gaudy, outdated looks that currently saturate the market. All kinds of styles are available, from vintage-inspired lace to princess ball gowns. Li points out that the local bridal industry is still immature, and she sees this as prime time to step in and position herself – as well as educate the consumers. We can hear the church bells already.

Also try: Wukesong Wedding Dress Market, New Wedding Shopping Center

Bihe Bridal Gowns and Weddings
Daily 10am-7pm. Unit 1338, 3/F, Bldg 13, Jianwai Soho (west area), Chaoyang District (5900 1923) www.bihewedding.com
朝阳区建外 Soho 西区13号楼3层商铺1338室

Photo: Judy Zhou