Qihoo 360’s Search Engine Goes After Baidu and Google

On Tuesday August 21, Qihoo 360’s search engine, so.360.cn replaced Google as the default search engine on Qihoo 360′s portal Hao.360.com. This tactic has already shaken up China’s search engine market. Within a week of launching, Qihoo’s search engine reportedly had over 10% market share to move into third position after Baidu and Google.cn, but ahead of Sohu’s Sogou and SoSo.com.

This attack into the search game affirms rumours from back in July that Qihoo 360 was rapidly beefing up its team and even poaching talent from competitors. Reportedly a head-hunter was tasked with sourcing 292 new people of whom 109 were from competitors like Kingsoft, Tencent, Baidu, Alibaba, Maxthon and Sohu.

Read more about the rise of Qihoo 360 at agendabeijing.com.