Vedett Wants Your Face On a Bottle of Beer
It's an old saying that you are what you eat, but what if you could be what you drink? Belgium's Duvel Moortgat brewery is graciously giving you that chance. Their Beijing office is accepting vertical photo submissions of your headshot for its 2014 Vedett Extra White and Vedett Extra Blond back labels.
Duvel does these personal Vedett labels once a year, so you may have already spotted one of your buddies while downing Vedett beer last year. Each case will have a mixture of faces and will be featured not only in Beijing, but all across China. Locally, Duvel will hold random "Spot your Vedett" contests, where you'll be eligible for prizes if you collect tiered amounts of Vedetts featuring your own photo:
- 24 bottles = Vedett gift bag
- 48 bottles = custom Vedett White fixie bike
- 72 bottles = free Vedett keg party
- 4800 bottles = free trip to Somalia or subtropical warzone of your choice
Your photo can be of you only, or you and friends, but make sure to avoid sending pictures with logos (other than Vedett of course) or potentially offensive content. The final selection will ultimately be made by Duvel's brewery in Belgium. Here are some examples of last year's submissions, should you need inspiration:
Deadline for submissions is Friday, October 18th at 3pm. Send photos directly to Nick@Duvelmoortgat.be
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