Blue Hawaii: The Store Where Summer Never Ends

While you definitely can’t surf anywhere in or around Beijing, it doesn’t mean that you can’t get your hands on some of that surfer dude swag. Growing up in Florida, I’ve had my fair share of visits to the surf shop. Blue Hawaii brought me back to those days lusting over sunglasses, surfer gear, and skateboards, then sorting out a list of things that I would never receive on my birthday. If board sports are your thing, then you will likely love Blue Hawaii’s new, expanded location in Taikoo Li.

Blue Hawaii stocks brands like Volcom, Stussy, and Huff (China’s only authorized dealer), along with a pretty extensive collection of bucket hats and flip flops. We liked the retro-style skateboards (RMB 1,500), probably the most appropriate type of board for cruising around the city as the fat wheels are more capable of handling the dangerous potholes dotted around town. Those wanting to kick-flip to new heights will find imported trick boards.

Blue Hawaii won’t only be fitting you with beachfriendly threads. Soon, they will also have a juice and smoothie bar set up where you can quench your thirst with some radical blends of fresh fruit. We are sure there are many more surprises up their sleeve, but seeing as they just opened they have a little time to figure it all out.

While it’s a far cry from the massive labyrinth that is Florida’s Ron Jon’s Surf Shop (that place is a tourist trap), Blue Hawaii is more like a boutique of stylish brands that will appeal to many a practitioner of extreme sports. It’s also the perfect time for these guys to be expanding because back to school shopping is just right around the corner, and you know that the youngsters will be flocking here to get geared up before classes start.

Daily 10am-10pm. SLG-38, Taikoo Li Sanlitun South, Chaoyang District (6415 2813)

朝阳区三里屯太古里南区SLG-38

700m west of Tuanjiehu (Line 10)

Photo: Kipp Whittaker