Boombar Marries Luxury and Hip-Hop in Sanlitun

Boombar is the new, glitzed-out dance party zone at Gongti that will soon be hosting a bunch of high profile gigs and hip-hop themed events in the near future. Its swag is what you would expect from a South Korean based chain of clubs trying to get the glamorous elements of hip-hop on lockdown. Hailing from the Itaewon neighborhood in Seoul, this club has garnered the reputation of resurrecting hip-hop within the city’s prominent nightlife scene.

They will have a steady crew of DJs coming in and out of town from Seoul, along with others brought in from around the world on the weekends. Paris Hilton stopped by and got trapped in their elevator in October and Little Jon, pimp cup and all, had a much less traumatizing visit but did leave the crowd in a booty-dancing frenzy.

As for cocktails they have a pretty extensive collection and they are generous with the pour. We tried the Seoul of Soul (RMB 80), which was loaded with Red Bull and raspberry vodka and other sweets. It was fine, but we have the feeling that there won’t be too high of a demand for crafty cocktails. We next ordered up a Beijing Boomojito. Also not bad, but again we had the feeling cocktails weren’t the focus of the menu. They do however have an extensive list of champagnes, which seems to be the drink of choice for most hip-hop personalities.

Beyond that, this place has your standard amount of VIP seating areas, a large terrace at the entrance, and a decent-sized dance floor. Big names are reportedly on the cards and we are excited to further experience what this fancy new place has to offer.

Boombar
Daily 10pm-4am. 202, Bldg 1, China View, Gongti Donglu, Chaoyang District (8587 1680)
朝阳区工体东路中国红街1号楼二层202室

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Email: danielkippwhittaker@thebeijinger.com

Photo courtesy of Boombar