This Week's Must-Dos: Caribbean Rum Tasting, Talk on Female Artists in China, Workshop in Events Marketing, Cavalia

You might still be unwinding from the weekend that was, but this week presents a whole other range of events that best describe Beijing as a place to live: innovative, multicultural, and fun. These are our top picks from the Events section to help you get through the week.


Monday, April 25

Generating Return on Investment Through Effective Event Marketing
Running effective events that deliver return on investment and help the company brand develop is a key element of marketing. Whether you're organizing small seminars, workshops and webinars, large multi-stakeholder conferences, or community fundraisers, there are a number of factors to consider during the planning and execution stages, as well as after an event. Kiran Patel, marketing and events director at Lehman Brown, and Olivia Ji, COO of EventBank, will discuss the best event practices and how you can utilize and optimize data and technology to generate ROI. To register, click here. Free. 6pm. AmCham China Conference Center
 

Half the Sky: Conversations with Female Artists in China
Luise Guest, author of Half the Sky and director of education and research at White Rabbit Gallery, and the home of one of the world's great collections of contemporary Chinese art, is the focus of Monday's Female Artists in China discussion. Luise believes "contemporary art in China is unlike anything in the rest of the world." She has frequently travelled to China to research and interview the thirty-two female artists presented in Half the Sky. Join this talk to learn more about Luise's research and fascinating female modern artists of China. RMB 50. 7.30pm. The Bookworm
 

Tuesday, April 26

A Caribbean Adventure: Gail’s Food, Badr’s Rums
A special edition of Badr Benjelloun's Rum Tastings, devoted entirely to his spacial Caribbean rum stash. And, for maximum authenticity, Gail of Gail's Caribbean Cuisine is doing a Cuju kitchen takeover, cooking up some Caribbean delights while Badr conducts the tasting of five delicious rums from the region before giving attendees one special surprise. Contact Badr to register (cujubeijing@gmail.com). RMB 200. 8pm. Cuju
 

Wednesday, April 27

Sound of the Xity 2016
Once again, Sound of the Xity's one of a kind music fest returns to rock Beijing to oblivion and beyond with over 40 acts strutting their stuff across six days and on five different stages. A great way to brush up on your knowledge of local acts trying to make it big. Get your tickets here. This music festival goes on until May 2. RMB 580. 9pm. Yugong Yishan (and various other locations)


Thursday, April 28

Cavalia in Beijing
Conceived by Normand Latourelle, one of the co-founders of famed Cirque du Soleil, Cavalia began its world tour in the summer of 2003 and is a fresh mix of equestrian and performing arts, multimedia and special effects, integrating acrobatics, dance, aerial stunts, and live music. Enjoyed by more than 4 million spectators across North America, Europe, Australia, The Middle East and Asia, the production involves 40 magnificent horses and featuring 40 riders, aerialists, acrobats, dancers and musicians from all over the world. For information on show times and tickets, click here. RMB 120-1880. Various Times. Chaoyang Park

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Photos courtesy of organizers