American Eagle Outfitters

American Eagle Outfitters has a reputation for casual American fashion, a formula it hasn’t altered one bit for its Beijing debut. The two-floor store is massive but simple, with floor-length posters of healthy young people grinning at you from the walls. The shelves are stuffed with printed shorts (from RMB 369), tank tops and T-shirts (from RMB 99) and more jumpers than you could ever imagine (from RMB 245). Boys now have ready access to short-sleeved checked shirts (from RMB 399) and colorful board shorts (from RMB 399).