Principle M

Principle M. is a dynamic, young fashion and retail company dedicated to bringing modern, high-quality essential menswear to the professional community in China, Beijing in particular.

Core services include bespoke and made-to-measure suiting, premium ready-to-wear, and personal image consulting. Their mission is to cultivate Beijing’s new generation of gentlemen by offering clients not only products but also styling services to help them achieve their image and lifestyle potential.