Win Copies of the New Insider’s Guide to Beijing 2010!!

Immersion Guides is proud to announce the launch of the Insider’s Guide to Beijing 2010, the new edition of the book hailed as “one of the best, new, imaginative and informative guidebooks in a long time” (South China Morning Post) and a “Beijing Bible” (Beijing Today). The new edition will be unveiled at a launch party at The Bookworm this Thursday (December 3) at 7.30pm. Come along and celebrate with the contributors and editors of your definitive guide to living in China’s capital.

The Guide punches through the tourist façade of this mighty city and tells you where Beijingers like to eat, sleep, study, party, work, primp and play. It taps into the experience of over 40 specialists who live in the Chinese capital and love it. This gives it accuracy and currency that no ordinary tourist guidebook can equal.

This year’s talented cast of contributors includes CNN Beijing Bureau Chief Jaime FlorCruz, Ich Bin Ein Beijinger author Kaiser Kuo, Ai Weiwei translator Lee Ambrozy, Beijing Eats author Eileen Wen Mooney, Paper Republic founder Eric Abrahamsen, and Danwei.org founder Jeremy Goldkorn.

At 592 pages, the Insider’s Guide also offers unmatched breadth of content, with hundreds meticulously updated listings of hotels, restaurants, galleries, tourist sites, bars, shops, businesses and more. It also offers up-to-the-minute advice on everything from housing and health to transport, work and education, as well as tips on acing the HSK, volunteering for an NGO, starting a business or gaining CELTA Certification. It digs deep into Beijing’s vibrant arts and culture scene, and is simply unmatched in its coverage of nightlife and music.

The book’s celebrated sidebars bring depth, insight and humor. This year, you can read about Yuan dynasty engineer Guo Shoujing, a market that’s “like Panjiayuan fifteen years ago,” and a first-hand account of ice swimming with Houhai’s Polar Bears.

The book also features over 300 color photos and illustrations, and its 13 detailed color color maps, including a new map of Caochangdi, have been updated and enhanced with location points for over 1,000 venues and places of interest.

The Insider’s Guide to Beijing retails for RMB 100. You can buy an advance copy at the launch this Thursday, and in a one-night-only special you will also get a FREE Beijing Taxi Guide.

The new edition will hit stores early next week, and will be available at major bookstores like the Foreign Languages Bookstore or The Bookworm. It’s also on sale at Jenny Lou and April Gourmet, or you can get it delivered to your home, office or hotel – to place an order call 5820 7101 or e-mail distribution@immersionguides.com. If you’re reading this outside China, look for it on Amazon.com.

We have one copy of the Insider’s Guide to Beijing 2010 to give away to the first reader to answer this question: What local beer takes its brand name from an ancient name for Beijing? Send your answers to danedwards@truerun.com

Insider’s Guide 2010 Launch Party; 7.30pm; Thursday, December 3; The Bookworm.