Pizza Profiles: LMPlus Spins Rustic Italian Pizzas Using Imported Ingredients
Our Pizza Cup may be finished for this year and our worthy winners crowned, but that doesn't mean that pizza restaurants have finished doing what they do best: serving the ravenous Beijing masses. We still have a few places to highlight from this year's contender's list. In this Pizza Profile we hear from Massimo Masili, owner of LMPlus, about what makes their pizza unique.
What's your style/pizza philosophy?
A purely Italian rustic pizza.
In a market crowded with over 100 different pizza shops, what do you do to stand out?
I stand out in a simple way: consistent service and the best ingredients imported directly.
What would you say your style is?
Sardinian Italian thin crust. In Sardinia we only make pizza with a thin crust with a thin edge as well. I find this kind of way to make the pizza easier to enjoy because it has less carbohydrates. I only use 170 grams of dough to make a 12-inch pizza.
Thick vs. thin: What's your take?
Sardinian Italian thin crust, specifically made with coarse Italian semolina flour, which gives it an extra crispness.
What's the secret to your sauce?
The best quality tomatoes are used here. Plus fresh herbs, never dried, such as oregano, basil, and parsley.
What kind(s) of cheese do you use and why?
Mozzarella cheese, produced by an Italian farm called Brazzale in China. The owner's cheese is always fresh. Importing mozzarella for pizza from Italy directly would mean using frozen cheese. This way the quality of the cheese is exactly the same and there's no need to freeze. Buffalo mozzarella can also be used, upon customer request.
Tell us about your standard pizza.
Its name: Margherita.
Thick or thin crust? Thin.
Type of sauce? My margherita pizza is made with tomato sauce and only fresh herbs.
Type(s) of cheese? Mozzarella.
What other things make it special? It's topped with baby basil leaves, which give the pizza an extra mediterranean feeling .
How many sizes does it come in? Seven-inch for the kids for RMB 40, and a 12-inch normal size for RMB 60.
Tell us about your most unique pizza.
Its name: PizzaPlus.
Thick or thin crust? Thin.
Type of sauce? Tomato.
Type(s) of cheese? Mozzarella.
What other things make it special? It has three sections with different toppings: seafood; parma ham, arugula, and parmesan shavings; or sausages and salami.
How many sizes does it come in? This pizza is 24 inches x 10 inches, which gives my clients a chance to choose kind of toppings from all the pizza menu. The price of this pizza is RMB 198.
Photos courtesy of LMPlus
Comments
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hitandrun
Submitted by Guest on Fri, 12/04/2015 - 09:16 Permalink
Re: Pizza Profiles: LMPlus Spins Rustic Italian Pizzas Using...
nothing wrong with lmplus. lmplus make decent lunchtime pizza. the reason why i go there is cos it's so cheap!
Kyle Mullin
Submitted by Guest on Thu, 12/03/2015 - 23:34 Permalink
Re: Pizza Profiles: LMPlus Spins Rustic Italian Pizzas Using...
That wasn't me explaining anything to you hitandrun, it was the admin. Thanks for commenting though, it's good to have differing opinions and lively debates in the comments section. If you're not a fan of LMPlus, where do you prefer to get your pizza?
hitandrun
Submitted by Guest on Thu, 12/03/2015 - 20:35 Permalink
Re: Pizza Profiles: LMPlus Spins Rustic Italian Pizzas Using...
kyle, i think ppl are not stupid can read the article written so there was no need to explain.. I live upstairs from them btw. good cheap pizza 
admin
Submitted by Guest on Thu, 12/03/2015 - 18:10 Permalink
Re: Pizza Profiles: LMPlus Spins Rustic Italian Pizzas Using...
TERRIBLE ARTICLE! The title 'Pizza Profiles: LMPlus Spins Rustic Italian Pizzas Using Imported Ingredients' kind of contradicts itself without explaining. Who on earth writes this kind of nonsense?..................
What kind(s) of cheese do you use and why?
Mozzarella cheese, produced by an Italian farm called Brazzale in China.
Nowhere does it say that he uses only imported ingredients. My guess is he used imported ingredients for some parts and domestically sourced ingredients in others.
plus i live nearby one of their stores, so sometimes go in for a drink. the last time i checked they had dried herbs on the counter, 'The best quality tomatoes are used here. Plus fresh herbs, never dried, such as oregano, basil, and parsley. '
He said he never uses dried herbs in his pizza sauce. That doesn't mean he doesn't provide additional condiments (such as the herbs you likely have seen at the store) for customers to add to the top of the pizza on their own.
hitandrun
Submitted by Guest on Thu, 12/03/2015 - 17:10 Permalink
Re: Pizza Profiles: LMPlus Spins Rustic Italian Pizzas Using...
TERRIBLE ARTICLE! The title 'Pizza Profiles: LMPlus Spins Rustic Italian Pizzas Using Imported Ingredients' kind of contradicts itself without explaining. Who on earth writes this kind of nonsense?
..................
What kind(s) of cheese do you use and why?
Mozzarella cheese, produced by an Italian farm called Brazzale in China.
What's the secret to your sauce?
The best quality tomatoes are used here.
plus i live nearby one of their stores, so sometimes go in for a drink. the last time i checked they had dried herbs on the counter, 'The best quality tomatoes are used here. Plus fresh herbs, never dried, such as oregano, basil, and parsley. '
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