Don't Understand the Comparisons to Chipotle

I don't get the comparisons to Chipotle, they are both just fast food burrito places of which there are a million in the States. The food tastes nothing at all like each other and the menu choices are completely different. They don't even have Chipotle sauce! I thought it was decent for Mexican in Beijing, just nothing like Chipotle. The guacamole was probably the best I've had in Beijing but that's not saying too much.