Over 60 Topping Options Make JW Froyo Dongzhimen's Coolest Dessert Shop
Peach with saffron spice, chunks of black and white Kinder chocolate, kiwi jam, and coffee sauce are but a few of the many toppings you’ll find at the newly opened JW Froyo shop (the acronym stands for "Joghurt Werk"). The German frozen yogurt brand has recently opened its first branch in Dongzhimen's Raffles City Mall, following locations in Chengdu and Shanghai, and is an undeniable haven for dessert fans.
The spellbinding 60 topping options (many of which, as mentioned above, are distinctly more unique than the run-of-the-mill fruit chunks and sauces offered at many other frozen yogurt joints around Beijing) can be added for RMB 3 per spoonful. The cups of froyo themselves, meanwhile, are sold for RMB 22 for a small, RMB 35 for a medium, and RMB 55 for a large.
The reasonable prices and eclectic toppings aren’t the only memorable features to be found here. Adventurous patrons will enjoy the black "light vanilla" flavored frozen yogurt instead of the standard white. The JW Froyo team says this darker option is made by using activated charcoal from a coconut shell (a similar trick is used to darken burger buns and pizza crusts across Beijing). Aside from the eye-catching "color," the black frozen yogurt is also slightly sweet, compared to the original flavor's tartness.
It's also very Instagram-friendly, as is the shop’s quirky, logo and overall funky aesthetic. We were unsurprised then to find several customers curled up on JW Froyo's large step-like platforms (the store forgoes tables in lieu of this unusual option) near the dessert counter, dutifully snapping photos of their handsome pots of frozen yogurt.
Regardless of how they draw customers in, one thing is true: JW Froyo's product is the real deal, making it one of the best new venues to stop by and cool off this summer.
JW Froyo
Daily 10am-10pm. B1, Raffles City, 1 Dongzhimen Nandajie, Dongcheng District
东城区东直门大街1号北京来福士中心B1楼08A号 / 08A
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Email: kylemullin@truerun.com
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Photos courtesy of JW Froyo
