Dominic De Couto on The Business Of Creating Fun Adventures In Beijing
Starting his career at Nike EHQ, Dominic De Couto had a sudden change in direction after a short phone call from his best mate at Uni. After a year of being in Beijing, he ended up opening a cultural experience company with a friend he met here, creating the only E-Bike tours Beijing currently has, as well as several other unique experiences. It’s simply what they do – they use their interest in the fascinating culture and history of this city and combine it with a passion to have fun and create amazing experiences!
What’s on your mind?
Usually a mix between thinking of some more cool and fun experiences to create and then just simply enjoying the moment. There’s always a part of my mind that knows there’s a hurdle around the corner, but that also keeps me on my toes and ready to deal with it. Also family and friends back home and spread across the world, but the great thing about today is that when they’re on your mind you can get out your phone and drop them a message!
What’s your motivation to get moving?
The motivation to get up and do what I do is that I enjoy it and I want to keep having fun forever! The motivation to do more and create more experiences comes from our guests that are top-class legends. I say it a lot, but they really are. Their positivity and kindness is the reason we are still alive and have actually grown through Covid.
What’s your motivation to get moving?
The motivation to get up and do what I do is that I enjoy it and I want to keep having fun forever! The motivation to do more and create more experiences comes from our guests that are top-class legends. I say it a lot, but they really are. Their positivity and kindness is the reason we are still alive and have actually grown through Covid.
How do you stay sane in all the madness?
Mostly having an amazing partner 李东, the one dealing with my craziness on a daily basis. Fortunately, I can cook to keep her happy and we have some pretty sweet experiences together. The most important thing I’ve learned from my friend, business partner, and mentor (Ilya) is to 慢慢来 （màn man lái）which means take it easy, don’t rush things. I also do play sports, as well as other exercises like hiking, climbing and riding, mediation, and eating lots of tasty food helps a lot.
This interview was originally published on our sister site, Jingkids International. Click here for the full intervie2w.
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Images: Courtesy of Dominic De Couto
