A Social Dinner: Jeff Gao, Founder of Cycle China and Little Yunnan, Co-Founder of Haoxiazhuan Restaurant

ON PRODUCT
It’s all about meeting customers’ needs. With Cycle China, we provided people fun tours and authentic tour guides. We treat customers like friends, and show them the China they wouldn’t be able to see otherwise. The restaurant business is a bit trickier. Ultimately, we aim to give people a great dining experience, but with Haoxiaozhuan, the new crawfish concept we’re launching in Doncheng, we’re giving people more than a dining experience. We are giving them an interactive, multimedia culinary journey that’s all about sharing fun stories and great tastes.

Read what Jeff has to say on ambition, the business environment, the industry and more at agendabeijing.com.